For all of you who persist in believing it's all fun, games and caiparinhas, here's a photo of a workshop I held here last week on the Iracambi brand. Yes, yes, stop looking at the hammock and the setting, it's the workshopping that counts!
About Me
- Tiffany Sherrington
- Hello there. Now generally, I’m not one for public declarations. However, I'm a mere 1 week away from embarking on one of the most terrifying and exciting experiences of my life. On May 30th, I will be travelling to Brazil, to a place called Iracambi, deep in the Atlantic Rainforest. Set up by pioneering South Africans, Iracambi’s mission is to make the conservation of the rainforest more attractive than its destruction. It works with the local community to conserve the land and help generate income in one of the most bio-diverse places in the world. Once there, I will spend a month donating my skills to help them create a brand and communications strategy, which I hope will make a positive difference to their future success. This blog will be a document of my time there, a way for friends and family to see what I’m up to and, crucially, a portal to help raise funds for this project (aiming for a total of £1000). If you feel you’d like to sponsor my work out there, just click on the ‘Make a donation’ button: any donations will be incredibly gratefully received and you’ll be able to see how that money will be spent. Many thanks for taking the time to read this and wish me luck!
Tuesday, 23 June 2009
Sunday, 14 June 2009
Friday night on the tiles in Limeira
So, what's a girl to do on a Friday night in the Atlantic Rainforest? Well, quite clearly she should cram into a knackered VW 3 door with 5 other people (one of whom is a space-sucking, strapping 6ft3 Dutchman), and barely contain a claustrophopic panic attack whilst careening down mud tracks for 35mins to get to the local town. Once there, she should purchase snacks to calm her nerves and then sit at the local bar (as in, the only bar) and share a bottle of Itaipava beer with a Frenchman, a Canadian, an American, a Dutchman and a Brazilian. Naturally, she should then go to the club (you got it, the only club) where there are gaggles of 12yr olds dancing in lines to what can only be described as bad Brazilian lounge music jazzed up with a heavy bass line. They will be far more amusing to watch dance than the 15 yr old boys seemingly humping the concrete pillars in the middle of the room. She will then risk life and limb to skid back up the mountain to her rainforest den. Just another Friday night in Limeira, people.
Dusk walk to the Fazenda1
A dusk walk over to an evening meeting at Robin and Binka's house produced some incredible photo opps...
Politically Incorrect Cookies
Apologies for the delay in posts - lots happening. So, first up, with my eye ever open to different cultures' branding conventions, check out this politically incorrect brand name for an Oreo-type cookie that I picked up at the local (12km away) shop. Launching soon at a Tesco's near you!
Monday, 8 June 2009
Mad dogs and Englishwomen stride out in the Brazilian midday sun
An action packed Saturday saw me wake at 5 am to torrential rain. The prospect of a morning hike seemed as appealing as the damp clothes that I had to put on that day (it's the tropics - everything is perpetually damp). But come 6am, the sun was out, I put on my hiking boots and then: we walked for 45mins to get a lift for 20mins to the local village. Then we joined the group in the square congregating for the locally organised eco-walk, took a group photo then climbed into two school buses (we made the local news with that photo: spot the English woman on the caminhada - http://www.jornalfolhaindependente.tk/). We drove out to a fazenda where the family had made vats of sweet coffee and trays of cake. 6 speeches from local dignitaries preceded the walk. After a group prayer, a pick up truck blaring Brazilian pop pulled out of the farm and we all followed like the Pied Piper of Hamlin. We trekked all morning, stopping for more speeches along the way. There was singing, dancing, deeply bad Portuguese-speaking (and that was just me...). The day was fab, everyone was so welcoming and even the 6km trek home at the end (plus the motorbike ride I accepted simply to avert full on sunstroke) were all part of the adventure. I've got lots of photos, but here's a little taster of the gathering.
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